Take note of the simple advice provided by our search engine experts to improve the likelihood of your property being discovered. And do not be intimidated because this is by no means difficult! All it takes is a little bit of practicality, patience, and time.
1. Write fresh content
If you have your own website or are advertising on different websites, there is a temptation to duplicate the description. However by doing this, you run the risk of being penalized by countless search engines. This can result in searches showcasing only one listing, which is most often confined to the original. To ensure that this does not happen, and to better maximise your marketing opportunities, aim for original content with each website submission.
2. Optimize keywords
Envision the mind of a traveller, and imagine what ‘keywords’ they might use when searching for your holiday rental. Using this tactic, then disperse such ‘words’ liberally when writing your add to optimize the chances of your property rank on searches.
3. Strategize your Property Name
This step is imperative to the success of marketing your property! Rather than labelling your home by address, eg. 93 Upper Georges Street (Which we wouldn’t recommend for security reasons regardless), title your listing with the most prominent keyword. For example, ‘holiday home DunLaoghaire’ or ‘Self-catering Dun Laoghaire’. Once having decided on a suitable title, incorporate this key word into the content of your home description.
4. Label your photographs
Use your keywords when writing your photo captions, Swimming Pool in Alto Golf & Country Club.
5. Make use of this Handy Tool
Unsure as to what keywords people use when searching properties similar to yours? If so, then make sure to employ this
useful tool to further enhance your marketing capabilities.
